Nick Cowell - Founder

Nick goes the distance both literally and commercially.

An Ironman with more than 20 years at the intersection of sport, entertainment and brand growth, Nick has built a career delivering results on a global stage. From living and working in the Middle East to senior roles with the NBA and Premier League club Burnley FC, he has helped some of the world’s most recognisable organisations grow, scale and win.

Nick has partnered with leading FMCG brands worldwide to create high impact marketing and media campaigns, live events, fan-first experiences and purpose-led CSR initiatives that drive real commercial outcomes.

Nick works with boards, founders and senior leadership teams to unlock growth. He helps organisations sharpen strategy, build valuable partnerships, authentically engage fans and deliver impactful returns.